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One Customer. One Profile.
Every Interaction.

Unify customer data across every channel and system to create a complete, trusted customer view.

100%Unified Profiles
Real-TimeCustomer Signals
OneCustomer View
Customer 360 illustration

Trusted by enterprise teams worldwide

The Challenges
Customer Data Fails When Every Team Sees A Different Customer.

Customer data is scattered across disconnected systems.

Teams operate from different customer definitions.

Answering basic customer questions requires manual analysis.

Personalization suffers when customer context is incomplete.

The Solutions
The Betaknot approach

Connect identities, transactions, interactions, and behavioral signals into a single profile that every team can trust and activate.

CapabilitiesPowerful Capabilities For Customer 360
Identity ResolutionOne Customer. One Record. Every Channel.

Resolve customer identities across email, phone, loyalty, device, and transaction data into a single profile.

  • Identity matching
  • Cross-channel profiles
  • Confidence scoring
  • Customer resolution
Identity Resolution
Connected DataBuilt On Every Customer System.

Bring together CRM, e-commerce, POS, marketing, support, loyalty, and digital interactions in one place.

  • CRM integration
  • POS connectivity
  • Marketing platforms
  • Event streaming
Connected Data
Real-Time Customer SignalsCustomer Moments Don't Wait.

Capture customer interactions as they happen and make them immediately available for analysis and activation.

  • Real-time ingestion
  • Event streaming
  • Instant updates
  • Behavioral tracking
Real-Time Customer Signals
Consent & PrivacyPrivacy Built Into Every Profile.

Manage consent, preferences, and privacy requirements centrally across all customer interactions.

  • Consent tracking
  • Preference management
  • Compliance controls
  • Data governance
Consent & Privacy
Cross-Functional AccessBuilt For Every Team That Serves Customers.

Give marketing, service, analytics, finance, and product teams access to the same customer truth.

  • Shared customer view
  • Team collaboration
  • Self-service access
  • Trusted data
Cross-Functional Access
Foundation For GrowthStart Fast. Improve Continuously.

Launch a usable Customer 360 quickly and expand value as new systems, channels, and use cases are added.

  • Rapid deployment
  • Incremental value
  • Scalable architecture
  • Future-ready foundation
Foundation For Growth
Frequently Asked Questions
Everything You Need To Know

You can move forward with full trust, no guess work

Customer 360 creates a unified view of customer identities, transactions, behaviors, interactions, and preferences across every channel and system.

Build Every Customer Decision On The Same Truth.

Unify customer data, eliminate silos, and give every team access to a complete customer view.